MDA Show of Strength Telethon 2012
The Muscular Dystrophy Association’s nationally broadcast telethon, one of America’s longest-standing and beloved fundraising and entertainment events, will return this Labor Day weekend with a new broadcast home: the ABC Television Network.
The network has signed on to air the two-hour MDA Show of Strength Telethon on ABC stations across the country on Sunday, Sept. 1, 9/8c. As in the past, the entertainment event will raise funds and awareness to support MDA’s mission to help children and adults affected by progressive and often fatal muscle diseases.
“This is a remarkably hopeful time for MDA and our mission to find new treatments and cures as we set our sights on pursuing muscle health,” said MDA President and CEO Steven M. Derks. “We’re delighted to partner with ABC. Broadcasting our show nationwide and on prime-time TV provides a critically important way to tell our story of progress in fighting muscle disease, while recognizing and engaging new supporters.”
This is the first time in MDA’s 48-year history of doing annual telethons that it will broadcast on a single television network. Previously, it partnered with an ad-hoc lineup of network affiliates in markets across the U.S. In recent years the majority of the stations have been ABC affiliates, which makes the new exclusive agreement with ABC a natural fit.
The production feature performances by; Will.I.Am, Brandy, Big Bad Voodoo Daddy, All American Rejects, Gavin DeGraw, Carole King, One, Republic, Pitbull, Hot Chelle, Rae and Karmin.